Shervon Laurice


Shervon needed a logo design for her newly-branched yoga brand. She already had an existing client base, and her counseling service was well-established, so she needed something that would refer back to the "family" of brands.

She also wanted something that evoked her intentions as a healer as well as a yoga teacher—in this case, the Rod of Asclepius rising from the center of the lotus blossom.

Shervon's branding package included three logo variants (without text, banner size, and square) as well as Twitter and Facebook header images, profile avatars, and some social sharing template images. In addition, Shervon received a lightly-customized Squarespace website design for both of her brands, helping to strengthen the link between the services she offers.